New Training Course Launches for Tourism Businesses in Midlothian and Scottish Borders
Staff in tourism businesses in South East Scotland are set to become destination ambassadors thanks to the launch of a new online training tool.
Launching at an event next week (Thursday, 3 May 2018) the new tool is designed to turn customer-facing staff into regional tourism experts and has been introduced to enhance the tourism offering of Midlothian and the Scottish Borders. On completion, staff will be equipped to share local knowledge and recommendations with guests, enhancing their customers’ experience and helping to grow the visitor economy.
The tool, designed by Flow Hospitality, has been secured for tourism businesses in the regions by Midlothian and Borders Tourism Action Group (MBTAG). The training is based on courses which have been developed by Flow for some of the UK’s biggest brands and destination organisations including Starwood Hotels and Resorts, Harvey Nichols, Glasgow Welcomes and Edinburgh Tourism Action Group (ETAG).
MBTAG, which was created to encourage businesses in both Midlothian and the Scottish Borders to become tourism-ready, has developed the course content with Flow to ensure the industry provides visitors with travel inspiration and knowledge of the wider destination.
Jemma Reid, project manager for MBTAG commented: “Businesses in Midlothian and the Scottish Borders have a huge opportunity over the next few years to develop their tourism product and in turn, increase the volume and value of visitor trips across the regions.
“Along with key industry partners including Scottish Borders Tourism Partnership and Midlothian Tourism Forum, we are committed to making this new tool the leading resource for the regions’ tourism industry. The introduction of the Borders Railway has given us easier access to tourists visiting Edinburgh and central belt, and now we need to make sure that when they travel south, we encourage them to experience all that the regions offer, as one must-visit destination.”
A launch and learn event will take place in the Scottish Borders between 10.30 and 11.30 on Thursday 3 May at Carfraemill for tourism businesses across both regions to learn more about the tool and try it for themselves. Business can attend by registering via the MBTAG website www.mbtag.uk/events.
The new training module costs £5 per user and those that sign up as a business on the day will benefit from 50% off.
For more information contact Jemma Reid at firstname.lastname@example.org
Notes to Editors
- The launch and learn sign up page can be found here: https://www.mbtag.uk/event/launch-learn-the-new-online-training-module-for-midlothian-the-scottish-borders/
- Midlothian and Borders Tourism Action Group (MBTAG) was launched in January 2017 to engage with the wider tourism sector outside and along the Borders Railway corridor.
- The group was set up to capitalise on the initial tourism boost delivered by the Borders Railway which opened in September 2015.
- The steering group is chaired by Abbotsford House Chief Executive Giles Ingram and is made up of private sector tourism leaders from across both regions.
- MBTAG is funded by Scottish Enterprise and Borders Railway Blueprint Group and includes partners Midlothian Council, Scottish Borders Council, Midlothian Tourism Forum, Scottish Borders Tourism Partnership, Scotrail and VisitScotland