Borders Railway aims to convert car drivers to rail passengers after confirming a third year of sponsorship of the Melrose Sevens in advance of the opening of the line in September 2015.

The Borders Railway, one of the main sponsors of the event on 11 April, will encourage spectators to avoid the scrum by taking the train to next year’s Melrose Sevens, as well as consider the train when travelling to other matches along the route.

Borders Railway representatives will be on hand on the 11 April to inform fans about future rail services using the nearby new Tweedbank station. The Borders Railway team will try to encourage as many people as possible to sign up to receive information about the new services and enjoy a car free tournament in 2016.

Hugh Wark, project director, Network Rail, said: “The Borders Railway offers a great opportunity for rugby fans and tourists to come and enjoy the Scottish Borders without the hassle of the car from September 2015 onwards. This is just in time for the start of the rugby season so fans will also have the option to follow their team’s progress using the train. 

“Community engagement through sports sponsorship has been a very important aspect of our activity in the build up to completing the railway. The Melrose Sevens is one of many Scottish Borders events that will really gain from having convenient rail access, bringing thousands of tourists from Midlothian, Edinburgh and beyond.

“We are delighted to be back again for a third year to help build excitement amongst spectators who will be able to take the train to next year’s event!”

Douglas Hardie, Marketing Convener, Melrose RFC added: “We are all very excited about the opportunities that the Borders Railway will bring both to the Melrose Sevens and rugby in the Scottish Borders more generally. This year will mark Network Rail’s third year supporting this world class event and we are delighted to have them back.”