Going Beyond: a guide for businesses working with the travel trade
An action group set up to develop the tourism industry in Midlothian and the Scottish Borders has unveiled ‘Going Beyond’, a guide to help businesses working with the travel trade.
Midlothian and Borders Tourism Action Group (MBTAG) say the purpose of the publication is to provide businesses in the area with information and intelligence that will help them attract more overseas visitors.
It covers topics from how to generate more longer staying and higher spending visitors to ensuring long-term partnerships with third-party booking agents, tour operators and wholesalers are brokered.
It can also help businesses understand transnational consumer needs, motivations and different travel styles, as well as language, cultural and culinary requirements.
Click here to download the guide in full.