Digital Tourism Scotland Workshops Offer For Local Firms
Midlothian and Borders firms are invited to find out more about creating a digital strategy for tourism at two workshops next month.
Digital Tourism Scotland will hold the seminars on Tuesday 2nd and Tuesday 9th May at the Carfraemill Hotel near Lauder, following a successful first digital tourism event hosted by the Midlothian and Borders Tourism Action Group (MBTAG) in February.
The workshops will help attendees put together a digital marketing plan which is tailored to target relevant tourism customers, and learn how to measure, adapt and develop their business to achieve better results.
Those interested are encouraged to attend both half-day workshops in order to get the most out of the sessions.
Jemma Reid, Project Manager of MBTAG, said: "Our first MBTAG digital event at the Peebles Hydro was well attended and we hope the expertise of Digital Tourism Scotland will see similar numbers come to the Carfraemill for theses workshops.
Those businesses attending will receive support in the development of an actionable social and digital media-marketing plan, providing new skills which will benefit companies in Midlothian and the Borders."
Engaging with both the wider tourism sector outside of the Borders Railway corridor and businesses along the line, the two year MBTAG project has secured £150,000 from the Borders Railway Blueprint Group, and a further £200,000 from Scottish Enterprise's Tourism Destination Development Fund to implement the plan.
Despite being a private sector-led initiative, MBTAG is also in partnership alongside Midlothian and Scottish Borders Tourism Partnership, ScotRail and VisitScotland.
MBTAG has pledged to work collaboratively with local businesses over an initial two year period. This activity will build upon the success of the Borders Railway Tourism Development Programme which has been delivered since September 2015.
Notes to Editors
For more information contact MBTAG Project Manager Jemma Reid: 07980 283407 or firstname.lastname@example.org