Destination ambassadors to help attract more visitors
A new online training tool is helping staff in tourism businesses in South East Scotland become destination ambassadors.
Customer facing staff attended a launch event earlier this month to help them be better equipped to share local knowledge and recommendations with guests, enhancing their customers’ experience and helping to grow the visitor economy.
Midlothian and Borders Tourism Action Group (MBTAG), which was created to encourage businesses in both Midlothian and the Scottish Borders to become tourism-ready, has developed the course content with Flow Hospitality.
Jemma Reid, project manager for MBTAG said: “Businesses in Midlothian and the Scottish Borders have a huge opportunity over the next few years to develop their tourism product and in turn, increase the volume and value of visitor trips across the regions.
“Along with key industry partners including Scottish Borders Tourism Partnership and Midlothian Tourism Forum, we are committed to making this new tool the leading resource for the regions’ tourism industry. The introduction of the Borders Railway has given us easier access to tourists visiting Edinburgh and central belt, and now we need to make sure that when they travel south, we encourage them to experience all that the regions offer, as one must-visit destination.”