Borders Case Study - Seasons Restaurant
Since opening in September 2015, The Borders Railway has brought with it a whole host of economic and social benefits – including the proliferation of new eateries and restaurants which offer the very finest produce the Borders has on its doorstep.
Just a 15 minute walk from Tweedbank station, Seasons restaurant is perfectly located for visitors coming into Tweedbank via the new Borders Railway.
Owners Bea and Roger Mckie took over running the business in May 2015, just five months before the opening of the new railway line.
The couple knew they wanted to make the most of the opportunities that the Borders Railway would bring to the local area, and following a review of their business they decided to reposition the restaurant and rebranded to better reflect the food and service they were offering and to capture the attention of both visitors and locals alike.
Since then, Bea and Roger have been actively embracing a host of promotional activities which have presented themselves following the line launch. As new owners, it has been difficult for them to pinpoint the specific impact of the Borders Railway on the business, however the couple know that business is up by 10% overall since the opening of the railway in September 2015 and predict that this will only increase.
Bea and Roger explain more about their approach to capitalising on the new line: “As new owners of a Borders-based restaurant, we knew that partnership working would be critical in allowing us to establish networks, form connections and really maximise the opportunities which came with the Borders Railway.
“We joined the Scottish Borders Food Network, worked with ScotRail, and took part in promotions following the line launch such as the Flying Scotsman and steam train trips which ran during the summer. We had bookings which were made as a result of these activities and there has been an increase in footfall to Seasons from both locals and visitors. The introduction of the new line has definitely been a success for us.
“While infrastructure projects such as the Borders Railway are very much focused on delivering longer term results, we have definitely experienced a benefit already, just a year on from its launch. We are looking forward to building on what has ready been achieved this year, and partnership working is something that we will definitely be doing more of in the coming years.”
For more information on Seasons, visit http://seasonsborders.co.uk/
For information on how your business can benefit from support to grow along the Borders Railway route, visit: http://bordersrailwayprospectus.com/invest/regional-selective-assistance